Product Photography / Ad Design

                                           Examples courtesy of Caty Elgin 2016 Photo II

Lighting - Product Photography

Using both studio and natural light, take an object of your choice and create 2 professional images to be put into 2 separate advertisements that would go into a magazine or on a website.

The Photos should use lighting effectively to create an artistic and purposeful effect according to what you want to communicate to your viewer.  You will have to do some research, adjust your lighting and get creative with how you use the lighting available to you in order to achieve the shot you want.  Use your flash to fill in shadow areas if you need to.

Remember, these images are going to be put into an ad that you design, so make sure they are "selling" your product.

Online Articles for product photography:

http://www.noupe.com/design/10-beginner-tips-for-unique-product-photography-79099.html

https://www.shopify.com/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography

AD Criteria:
(You need to create 2 DIFFERENT ads - one using your studio light shot and the other using your natural light shot and design them differently)

Size:  8.5" Wide x 5.5" Tall  (1/2 page) Photoshop workspace
Image Usage:  Image needs to take up at least 50% of your ad
Text:  Highlight the name or brand, and give a brief description of the item or its benefits
More info:  Put a fake website or contact information on the ad so viewers can find more info.

Although a print advertisement should be 300 resolution, you should save each ad at 150 resolution and post both to your blog.

Below is some additional information on Designing effective ads:
http://linchpinseo.com/10-tips-for-creating-effective-print-advertising-designs

Photoshop watch ad Tutorial:  https://www.youtube.com/watch?v=hQV_ub-llMk

Rubric:

DUE: February 19th